This National Breast Cancer Awareness Month, in partnership with Susan G. Komen Los Angeles, Citadel Outlets is launching a PINK SAVES awareness and fundraising campaign dedicated to supporting the organization’s work towards a world that is breast cancer free. Launching Sunday, October 1, the campaign will feature an entire month of on-site events and programs designed specifically to support the breast cancer community.
“We couldn’t be more thrilled about partnering with Citadel Outlets for this PINK SAVES campaign,” said Mark Pilon, Executive Director for Susan G. Komen Los Angeles. “The center is a Los Angeles icon and the planned initiatives – from the show-stopping ‘Ribbon of Strength’ to the events that truly honor breast cancer survivors, thrivers and angels – create the perfect platform for us to share what can be life-saving information and raise money that allows us to keep working towards a life without breast cancer.”
To kick-off the campaign, Citadel Outlets will host a ‘PINK SAVES’ Fashion Show in Center Court on Sunday, October 1 from 4:00PM-5:00PM. Rather than professional models, the show will be walked by more than 30 breast cancer survivors, thrivers and supporters dressed in styles from luxury brands around the center. This event is free and open to the public; however, donations to Susan G. Komen Los Angeles will be accepted. For those interested in donating even further, a ticketed ‘Ribbons & Rose’ VIP fundraiser will take place on the terrace overlooking the fashion show with all proceeds going to Susan G. Komen Los Angeles. Tickets for the ‘Ribbons & Rose’ VIP fundraiser are available at www.pinksaves.com.
October 1 will also serve as the unveiling of the World’s Largest Breast Cancer Awareness Ribbon sparkling atop the center’s iconic Castle Wall. Dubbed the ‘Ribbon of Strength’, this shining 76-foot ribbon will serve as a monument to the survivors, thrivers and angels in Los Angeles and across the country and will be on display through October 31 to remind men and women everywhere that everybody is tied to the cause.
The glittering ribbon is measured at 76 feet tall and 29.5 feet wide, making it the largest breast cancer awareness ribbon ever recorded. Weighing in at approximately 6,500 pounds, the ribbon is built to withstand up to 120 mph winds and has a visible surface area of 1,500 square feet. It is comprised of more than 73,500 individual sequins, significant in that they represent roughly 1/3 of new breast cancer diagnoses anticipated to take place in the United States in 2017.
Additional PINK SAVES events include:
- Wellness Wednesday – Held every Wednesday in various locations around the center, this wellness series aims to enrich the mind, body and soul with activities tailored to support the community of those affected by breast cancer. Events will include special exercise classes, lecture seminars, food demonstrations and more.
- Free On-Site Mobile Mammograms – Starting Friday, October 20 (National Mammography Day) and running through Sunday, October 22, mobile mammogram trucks will be on-site conducting free screenings. Registration will be available at www.pinksaves.com; however, walk-ups are welcome. Susan G. Komen representatives will be present to provide education, support and on-going services for all participants.
- PINK SAVES HEALTH FAIR – On October 21 & 22, Citadel Outlets will host a variety of local non-profit organizations all working towards supporting the breast cancer community. The weekend will kick-off with a 5K Fun Walk & Pancake Breakfast hosted by Ruby’s Diner with registration proceeds benefiting the purchaser’s charity of choice. On-site workout classes, book signings with respected authors, a lecture series headlined by Dr. Kristi Funk of The Pink Lotus Foundation, and more will follow. All Health Fair events are free and open to the public.
- PINK SAVES Closing Ceremony & LED Dedication – A closing ceremony and check presentation will take place at Citadel Outlets on Monday, Oct. 30. On this day, all advertising will be removed from the LED signs that run along Telegraph Road and will be replaced with dedications to breast cancer survivors, thrivers and angels.
Citadel Outlets is conveniently located just minutes from Downtown Los Angeles on I-5 at 100 Citadel Drive, Suite 480 Los Angeles, CA 90040. For more information about the PINK SAVES campaign, please visit http://www.PinkSaves.com or www.citadeloutlets.com. To join the Citadel Outlets community, please use #PINKSAVES and follow us on Facebook www.facebook.com/CitadelOutlets, Instagram @Citadel_Outlets, Twitter @Citadel_Outlets and Snapchat @Citadel_Outlets.